Domain Forge is a company that specializes in helping first-time business owners and small businesses start up their first site. They understand the pain points for those that may find setting their business site intimidating and frustrating.
The owners are avid fans of video games, so we felt giving it a fun, bright, but professional look would be a great way to start their visual identity.
We also animated the logo (because they liked it, and who doesn’t like animated things?) This helped to start of our look for the digital campaign.
We play off tech-textures and shapes present in the logo to keep consistency while showing a breadth of variety in the backgrounds.
Mockup of Landing page on mobile:
https://www.figma.com/proto/b2K3MoyBG6ENeLGXfu6YVc/Domaine-Forge--Mobile-Landing-Page?node-id=0-1&t=2Mjj4yvR8CK3s3OF-1
Addy Winner, Bronze
Featured on Ads of the World
How do you show how great Baskin Robins' Sundae Shakes are?
Simple, just show how awful Bobo's Backyard combo's are.
We made up a fake brand called "Bobo's Fish Juice", designed some ads that looked like real health food ads and posted them side by side to the real Baskin Robins ads to see how far health-nuts would go… would they actually drink some of Bobo's Fish Juices?
We developed a custom URL & Website to direct viewers to the nearest BR for a Sundae Shake, and to forget about Bobo’s.
Savvy Spirits is a desktop and mobile application backed by a cloud-based solution that allows users to create, save and share their favorite cocktail recipes. The look is modern, clean and sophisticated without intimidation. It has something for everyone, from the saavy enthusiast to someone who just wants a Margarita.
The home page has category suggestions at the top to help users with suggestions or ideas. It works as a user feed, providing newest drink recipes from other users, popular recipes, and previously viewed on last visit (s).
The member page/user dashboard is a collection of user saved recipes, favorites, and entries. From the dashboard, they can create a new drink recipe entry to submit and share with the Savvy Spirits community. Additionally, users can create their own categories to help sort and organize their personal collections.
Drink recipes from others can be viewed, saved, and shared. Users can only edit their own entries and not drink recipes from other users.
The app can have sponsorships with various brands for recommendations, suggestions, and in-product placement.
A local chain that values healthy and honest dishes, GUSTO! wanted tot take their brand and bring it outside of digital and traditional print venues; I helped to scale their campaign to a larger and unique medium while respecting and keeping consistency within their brand standards.
Violet Viking explores the journey of it’s owner and author Rebekah Rothe as she navigates her way through the sewing world while educating, inspiring, and empowering others along the way.
After a consultation with the stakeholder, conducting user surveys and research of several blogs of similar content revealed needs for viewers and users of her blog. An additional requirement would need to accommodate for future use of ad space with several possible sponsors. We discovered organizing the content via categories and labeled tabs help readers peruse and digest the content in a legible and pleasing way.
The posts would need the ability to comment and share via select social outlets. The content covers multiple posts; Sometimes the post could be a tip or method shared, a pattern with instructions, or sharing of a project with insights gained along the way. The posts are archived in 3 categories, filtered via keywords/search words, and easily navigated via dropdown menus. Color coding will also be used to distinguish the 3 categories.
Designs and Mockups of a home page, and article page were created.
The Cookie Studio is a bakery that specializes in creating all-natural, homemade cookies that bring back the warmth and nostalgia of homemade treats. This identity and brand guide captures the essence of the bakery’s commitment to wholesome ingredients and nostalgic comfort. The design elements, from color palette to typography, are carefully crafted to reflect the bakery’s dedication to natural ingredients and the timeless joy of freshly baked cookies.
Color Palette
The color palette draws inspiration from the earthy, wholesome ingredients used in The Cookie Studio’s cookies. Soft, warm browns echo the rich, golden hues of freshly baked cookies, while gentle creams and light greens symbolize the bakery’s use of natural, organic ingredients. These colors not only communicate the authenticity and quality of the products but also evoke the sense of comfort and nostalgia, reminding customers of simpler times when mom used to bake cookies from scratch in the kitchen.
Typography
The typography reflects the bakery’s friendly, approachable nature. Soft, rounded fonts give a sense of familiarity and warmth, bringing out the cozy, homemade feeling that The Cookie Studio stands for. The typography strikes the perfect balance between modern simplicity and classic comfort, inviting customers into a space that feels like home.
Photography Style
The brand guide also emphasizes the importance of authentic, warm photography. Each photo captures the texture and warmth of the freshly baked cookies, highlighting the natural beauty of the ingredients and the joy of enjoying a homemade treat. The photography style evokes a sense of nostalgia, inviting customers to relive the memories of good times spent in the kitchen with family.
The Cookie Studio’s brand identity is built around the idea of wholesome indulgence, where every bite of a cookie is a taste of love, quality, and tradition. This guide serves as a blueprint for creating a visual identity that aligns with the bakery’s mission to offer delicious, natural treats while connecting customers to the fond memories of homemade goodness.
A proposed campaign for Spirit Halloween Stores. With the Pandemic, many felt cooped up and left out of their routines, and for some that was Halloween. We wanted to invite audiences to get back to finding their Halloween Spirit. Digital ads across web and mobile help direct to the nearest Spirit Halloween location, and social can be a great way to share DIY videos of make up tutorials and engage others to share their Halloween #spirit. The bonus for me was getting to do what I love-incorporating custom Illustration into a project!
The Cookie Studio is branching out in the online world. They are building an e-commerce site to boost sales, enabling users to view a menu, place orders, and schedule pick up online.
The Project Scope ran roughly 4 weeks, which consisted of researching similar vendors, user surveys of small groups, and providing wireframes, style guide, and a high-fidelity prototype.
Various Marketing-related pieces (print and digital ) for national distribution at OUTFRONT Media.
Adrian J is an entrepreneur with a passion for Wildlife Photography. Over the past year, she has created an online course specifically created to educate and help photographers of all skill levels who are interested in learning more about the subject. To build a larger customer base, she will be using advertising on Instagram and Facebook to direct users to a landing page in order to generate leads via email opt-in. Additionally, the email opt-in asks users for any feedback they would like to learn more about - such as a topic, a question, or any concerns. These will be used to create custom emails for an email-drip campaign to funnel opt-ins to subscribers of the course.
It was important to have the messaging clearly focused, using consistency in color, spacing, specific call to actions and offering user testimonials for credibility and to build trust.
Grenier Law, an attorney firm in the D.C market, wanted to let bikers know they have an attorney in their corner if they are injured in a biking-related accident. A compelling layout was put together from several photos, to communicate this. The ad was placed on bike shares around the city to connect to the riders.
In my professional career I have had the opportunity to help several local brands and start ups develop their identity; Logo design has played a crucial part in each of them.
From consultation and discovery to the finished product, I have been fortunate to help each find their unique voice, look, and mark.
A promotional campaign to be used on their OnSmart inventory, and mobile platform.
Sweet Reads is an up and coming family owned bookstore in Marietta, Ga. They stand out via its superior quality and authenticity. The target audience is female adults from ages 16-28. The top sales are in the Young Adult Fiction category. The objective was to create a logo and a site to encourage potential customers to visit the store.
Deliverables include a logo, style guide, wireframes, and a high fidelity prototype.
The store wants to integrate their Instagram feed to encourage engagement with their audience. The wish to include a feature to search online for a book by title or author. Another important aspect is to include local authors in events such as talking about their work, meet and greets etc.
Research entailed looking into similar shops, as well as the target demographic - where they shop, some of the books they read, and other media they enjoy.
Gold Rush: Dead Man’s Creek, is an Old West style card game for players age 8 and up. My work on this included Character Design, Illustration, Layout and Logo Design.
A local Anime Convention held every fall, Anime Weekend Atlanta (AWA) got their first taste of Out of Home ( and custom Illustration ). Their goal was to raise awareness of the event and drive up attendance.
I have loved drawing since I was a child; It’s been my go-to for years of relaxation, stress relief, and creative outlet. I will sometimes do commission work, but I mostly like to do the project for myself and share with others. Here are some of the various pieces I have created; Some of them are works of inspiration while some are lessons in experimenting with new brushes, methods, and even programs.
