Sweet Reads is an up and coming family owned bookstore in Marietta, Ga. They stand out via its superior quality and authenticity. The target audience is female adults from ages 16-28. The top sales are in the Young Adult Fiction category. The objective was to create a logo and a site to encourage potential customers to visit the store.
Deliverables include a logo, style guide, wireframes, and a high fidelity prototype.
The store wants to integrate their Instagram feed to encourage engagement with their audience. The wish to include a feature to search online for a book by title or author. Another important aspect is to include local authors in events such as talking about their work, meet and greets etc.
Research entailed looking into similar shops, as well as the target demographic - where they shop, some of the books they read, and other media they enjoy.