A proposed campaign for Spirit Halloween Stores. With the Pandemic, many felt cooped up and left out of their routines, and for some that was Halloween. We wanted to invite audiences to get back to finding their Halloween Spirit. Digital ads across web and mobile help direct to the nearest Spirit Halloween location, and social can be a great way to share DIY videos of make up tutorials and engage others to share their Halloween #spirit. The bonus for me was getting to do what I love-incorporating custom Illustration into a project!