Anime Weekend Atlanta: Bringing Out-of-Home to Life with Custom Illustration
For the first time, Anime Weekend Atlanta (AWA) ventured into the world of out-of-home advertising, combining large-format media with custom illustration to capture the energy and excitement of the convention.
With the goal of increasing awareness and driving attendance, we developed a visually striking campaign tailored to AWA’s passionate fanbase. Utilizing handcrafted illustrations, we infused the artwork with the dynamic, vibrant aesthetics of anime culture—ensuring an authentic and engaging connection with the audience.
Strategic placement in high-traffic areas, including transit, digital billboards, and street-level posters, maximized visibility and created an immersive presence beyond traditional digital promotions. This campaign not only elevated AWA’s brand recognition but also reinforced its status as a must-attend event for anime enthusiasts.