Elevating GUSTO!’s Brand Presence Through Strategic OOH Design
When GUSTO!, a beloved local restaurant chain committed to wholesome, honest cuisine, sought to expand its marketing impact beyond digital and print, they needed an OOH strategy that would scale their visibility while preserving their distinctive brand essence.
The Challenge
To translate GUSTO!’s farm-to-table ethos into large-scale, high-impact out-of-home advertising without losing the authenticity that defines their identity. Key objectives included:
✔ Maintaining strict brand consistency across all OOH formats
✔ Ensuring immediate visual recognition in high-traffic environments
✔ Strengthening community connection through compelling, appetite-driven creative
Our Strategic Approach
Leveraging deep expertise in OOH design and branding, we meticulously adapted GUSTO!’s visual identity—including their signature color palette, typography, and messaging tone—into formats optimized for maximum impact:
Billboards featuring vibrant, ingredient-focused photography that stopped commuters
Transit ads placed strategically near health-conscious neighborhoods and fitness centers
Street-level placements that reinforced proximity messaging near store locations
Every design decision—from hierarchy and scale to contrast and legibility—was engineered to ensure GUSTO!’s branding remained instantly identifiable at any size or distance, while still feeling fresh and ownable in the competitive QSR landscape.
The Results
The campaign delivered:
✅ Enhanced brand recall with distinctive creative that stood apart from generic food advertising
✅ Increased foot traffic through strategic proximity-based messaging
✅ Seamless cross-channel integration, strengthening overall campaign performance
Why It Worked
Rather than simply placing ads, we extended GUSTO!’s brand experience into physical spaces—turning everyday commutes into opportunities for engagement. By combining strategic OOH expertise with faithful adherence to their brand principles, we helped GUSTO! own its space in the market while staying true to what makes it unique: honest food, honestly advertised.