Some of these were part of 2018 OBIE Finalists for Out of Home Campaign.
Turning Local Buzz into Big Results: A Dunkin' Success Story
When a frustrated Dunkin' franchise owner approached us about her underperforming corporate-provided ads, we saw an opportunity to rewrite the playbook on local OOH marketing.
The Challenge:
Generic, one-size-fits-all creative wasn't resonating with her Atlanta customers. We needed to craft hyper-relevant campaigns that would:
Break through the visual clutter of corporate templates
Capitalize on local events and cultural moments
Drive year-round foot traffic with seasonal urgency
Our Solution:
We developed a dynamic, always-on OOH campaign featuring:
Holiday-Specific Creative that gave customers irresistible reasons to visit (Thanksgiving coffee runs, Valentine's donut gifts)
Major Local Event Takeovers including a custom Peachtree Road Race execution that became a neighborhood talking point
Illustrated Original Designs that maintained brand recognition while standing out from cookie-cutter corporate ads
The Results:
The campaign delivered:
✓ increase in foot traffic during campaign periods
✓ higher social engagement from OOH-to-digital calls to action
Why It Worked:
By blending strategic local insights with executional excellence, we proved that franchise marketing doesn't have to mean settling for generic creative. This became a case study we've since replicated for other location-based businesses looking to break free from corporate template constraints.