Domain Forge is a web hosting company that simplifies setting up your website and make it painless and easy as possible. The company is focusing their reach to small businesses and first-time business owners. They understand the pain points for those setting up their business site; For first-time business owners and newbies, the process can be intimidating, frustrating and often confusing. Domain Forge is set to remove those headaches, providing customers with a seamless and hassle-free experience.

Logo - The Process

The initial consultation offered valuable insights. One standout takeaway: other companies in the space had a look that Domain Forge felt was “too simple”. They wanted to position the brand as trustworthy and knowledgeable, offering real expertise without the ego. The owners have a love of avid gaming; That would be great starting place to bring just the right touch of that energy, creative and engaging, without going over the top.
"Professional”, “modern”, and “exciting” were words that came up often.
I looked into common gaming sites and popular fantasy-themed games and began sketching ideas; Visually, I kept seeing a forge, a smithing iron, and fire…but how to incorporate it with tech? I started looking into web hosting equipment (primarily hosting servers). I ran several rounds of prompts in Adobe firefly to help give me visuals to communicate an idea to client that would also guide me.

Color Palette

Domain Forge’s colors are meant to reflect the enthusiasm, creativity, and determination of first-time business owners as they establish their online presence. The bold color palette utilizes blue and orange as primary colors, with accents of deep purples, hot pinks, and dark tones; These choices embody the energy and excitement of launching something new and innovative.
Blue conveys trust, stability, and reliability, essential qualities in a web hosting provider, while orange injects a sense of innovation, enthusiasm, and forward momentum.
The striking accent colors add a touch of vibrancy and modernity, reinforcing Domain Forge’s commitment to making web hosting approachable and exciting.

Typography

Typography plays a key role in shaping the brand’s confident and welcoming personality. For this brand’s typography system, we use Bowlby One for headlines and bold callouts because it delivers exactly the kind of visual presence the client needed. It’s a bold, impactful display typeface with playful curves that give it a unique personality, aligning perfectly with the brand’s subtle nod to gaming culture. Bowlby One is strong, legible at large sizes, and commands attention in a way that feels both modern and approachable, making it an excellent choice for primary headlines, hero statements, and key callouts where we want to capture the audience immediately.

To complement Bowlby One, we use Source Sans Pro for body copy and supporting text. Source Sans Pro is a clean, highly legible, and versatile sans-serif typeface that plays well with digital interfaces. Its neutral tone balances out the bold personality of Bowlby One, ensuring readability and professionalism without competing for attention. The typeface’s open letterforms and optimized spacing make it ideal for longer passages of text, UI labels, captions, and secondary messaging.
This pairing reinforces the brand’s identity as a tech-forward, slightly playful, yet reliable web hosting provider that hits that perfect balance Domain Forge envisions.

Visual Elements

To further establish a cutting-edge, tech-forward aesthetic, Domain Forge integrates abstract-style, tech-inspired textures throughout its design language. These subtle yet dynamic visuals suggest momentum, digital connectivity, and the building blocks of a strong web presence.

Brand Voice, Messaging