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Mike Rogers Designer
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Back to the roots

When Back to the Roots—a pioneer in home-growing kits for mushrooms, herbs, and vegetables—wanted to expand their reach beyond digital and retail, they turned to us to help them plant their brand in the minds of consumers through strategic out-of-home (OOH) advertising.

The Challenge

With a mission to reconnect people with their food, Back to the Roots needed creative that:
✔ Educated busy city dwellers on the simplicity of growing their own food
✔ Differentiated their kits from generic gardening products
✔ Drove conversions at local retailers and online

Our Solution

We developed an OOH campaign rooted in simplicity and delight, featuring:
🌱 Visually Striking Imagery
🛒 Smart Call-to-Actions
🌆 Hyper-Local Placements

The Results

The campaign branched out beyond traditional advertising:
in-store sales lift in target markets (Whole Foods, Target)
increase in DTC website traffic

Why It Worked

Unlike typical gardening ads, we didn’t just sell a product—we sold a moment of connection. By blending appetite appeal with effortless usability, we made growing food at home feel as easy as picking up dinner ingredients—because with Back to the Roots, it is.

BTTR_14x48_GrowGirl.jpg
BTTR_chives.jpg
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BTTR_GrowTogether.jpg
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