When Back to the Roots—a pioneer in home-growing kits for mushrooms, herbs, and vegetables—wanted to expand their reach beyond digital and retail, they turned to us to help them plant their brand in the minds of consumers through strategic out-of-home (OOH) advertising.
The Challenge
With a mission to reconnect people with their food, Back to the Roots needed creative that:
✔ Educated busy city dwellers on the simplicity of growing their own food
✔ Differentiated their kits from generic gardening products
✔ Drove conversions at local retailers and online
Our Solution
We developed an OOH campaign rooted in simplicity and delight, featuring:
🌱 Visually Striking Imagery
🛒 Smart Call-to-Actions
🌆 Hyper-Local Placements
The Results
The campaign branched out beyond traditional advertising:
in-store sales lift in target markets (Whole Foods, Target)
increase in DTC website traffic
Why It Worked
Unlike typical gardening ads, we didn’t just sell a product—we sold a moment of connection. By blending appetite appeal with effortless usability, we made growing food at home feel as easy as picking up dinner ingredients—because with Back to the Roots, it is.