Violet Viking is a blog that chronicles owner and author Rebekah Rothe’s journey through the world of sewing, with a focus on educating, inspiring, and empowering others. To create a platform that effectively supports her mission, we approached the design process through a user-centered lens—prioritizing both content accessibility and future growth opportunities.
Through stakeholder consultations and competitive research, we identified key audience needs: intuitive navigation, clear content categorization, and the ability to engage with posts through comments and social sharing. Additionally, the platform needed to accommodate potential ad placements for future sponsorship opportunities.
To enhance user experience, the blog was structured via post categories—ranging from sewing tips and tutorials to personal insights—this ensures that readers can efficiently find and engage with content relevant to their interests.
Design mockups of the homepage and article pages were created, incorporating a clean and functional layout that balances storytelling with usability. By integrating thoughtful content organization and a scalable design system, Violet Viking is positioned to grow while maintaining a seamless and engaging user experience.