Grenier Law, an attorney firm in the D.C market, wanted to let bikers know they have an attorney in their corner if they are injured in a biking-related accident. A compelling layout was put together from several photos, to communicate this. The ad was placed on bike shares around the city to connect to the riders.Grenier Law, a Washington, D.C.-based attorney firm, sought to connect with the local biking community by ensuring riders knew they had legal support in the event of an accident. To effectively communicate this message, we designed a visually compelling ad that strategically combined multiple images to create a strong, relatable narrative.
Placing the ad on bike-share stations throughout the city ensured high visibility among cyclists at key touchpoints, directly aligning with their daily routines. This targeted approach not only increased awareness but also reinforced Grenier Law’s commitment to advocating for the biking community.