Sweet Reads, a family-owned bookstore, sought to establish a strong online presence that reflects their commitment to quality and authenticity. With a primary audience of young adult female readers (ages 16–28) and a top-performing category in Young Adult Fiction, the goal was to create a brand identity and website that not only attracts visitors but also fosters community engagement.
The project deliverables included a logo, style guide, wireframes, and a high-fidelity prototype for the homepage. A key feature of the site was the integration of Sweet Reads’ Instagram feed to encourage social interaction and enhance brand visibility. Additionally, a book search functionality was incorporated, allowing users to find titles by author or book name, creating a seamless browsing experience. Recognizing the store’s dedication to supporting local authors, the site also highlights author events, meet-and-greets, and book talks, positioning Sweet Reads as a hub for literary engagement within the community.
The design process was informed by market research and user analysis, examining similar independent bookstores and the shopping behaviors of the target demographic. Insights from this research shaped a digital experience that is visually inviting, user-friendly, and optimized for engagement, ensuring that Sweet Reads’ online presence effectively supports its in-store experience and business objectives.