A proposed campaign for Spirit Halloween Stores aimed at reconnecting audiences with the excitement of the season. After the disruption of routines caused by the pandemic, many missed out on the traditions that make Halloween special. This campaign sought to reignite that festive spirit by engaging users across digital and social platforms.
Strategic digital ads across web and mobile directed users to their nearest Spirit Halloween location, while social media served as an interactive hub—featuring DIY makeup tutorials, user-generated content, and the #HalloweenSpirit movement to foster community engagement. A highlight of this project was the opportunity to integrate custom illustrations, adding a unique and visually compelling element to the campaign.