Josephine Johnsen is an entrepreneur with a passion for Wildlife Photography. Over the past year, she has created an online course specifically created to educate and help photographers of all skill levels who are interested in learning more about the subject. To build a larger customer base, she will be using advertising on Instagram and Facebook to direct users to a landing page in order to generate leads via email opt-in. Additionally, the email opt-in asks users for any feedback they would like to learn more about - such as a topic, a question, or any concerns. These will be used to create custom emails for an email-drip campaign to funnel opt-ins to subscribers of the course.
It was important to have the messaging clearly focused, using consistency in color, spacing, specific call to actions and offering user testimonials for credibility and to build trust.