GUSTO!, a local chain known for its commitment to healthy and honest dishes, sought to extend its brand beyond digital and traditional print media. The challenge was to scale their campaign into a larger, more impactful out-of-home (OOH) presence while maintaining brand consistency across all touchpoints.
By leveraging their established brand identity—color palette, typography, and messaging tone—I helped translate their visual language into high-visibility formats, ensuring seamless integration across billboards, transit ads, and other OOH placements. Every element, from layout structure to imagery selection, was carefully designed to maintain the brand’s authenticity while making a bold statement in public spaces.
This approach not only reinforced GUSTO!’s existing presence but also amplified brand recognition in a way that was both engaging and true to its core values—bringing their message of fresh, honest food directly to the community in a compelling and memorable way.