Addy Winner, Bronze
Featured on Ads of the World
How do you show how great Baskin Robins' Sundae Shakes are?
Simple, just show how awful Bobo's Backyard combo's are.
We made up a fake brand called "Bobo's Fish Juice", designed some ads that looked like real health food ads and posted them side by side to the real Baskin Robins ads to see how far health-nuts would go… would they actually drink some of Bobo's Fish Juices?
We developed a custom URL & Website to direct viewers to the nearest BR for a Sundae Shake, and to forget about Bobo’s.